“Webinar” doesn’t have to be a dirty word.

by Shelley Ryan on May 28, 2010 · 3 comments

It’s a cryin’ shame that people have such low expectations of a webinar. I mean, I can’t really blame them since there’s so much poop out there!

I’d like to change that by helping everyone avoid the mistakes that others usually make with online presentations. I’ve made plenty of mistakes myself, and I want to save you a lot of time, money and grief — especially if you’re just getting started.

I’ve got a big fat list of free advice I’m going to start publishing on this site. Last week y’all told me what you want to know, in order of importance:

  • Lessons from Kick-Ass Webinars and Presenters – 22%
  • Web Conferencing Tools: Features and Comparisons – 15%
  • Stupid (But Useful) PowerPoint Tricks – 13%
  • Free Downloads of Checklists, Technical Scripts, etc. – 13%
  • Production and Promotion Tips – 12%
  • Talent Scouting: Finding Great Speakers, Coaching the Others – 12%
  • Audio Answers: Ways to Make Sure EVERYONE CAN HEAR – 10%

After talking with some of you, I wish I had included one more category: What Makes a Webinar Suck.  Lots to learn there, in a backward kind of way.

I’ll alert you to the good stuff if you’ll fill out that little form on the right. See it? Yes, that one way over there. ———>

{ 3 comments… read them below or add one }

Damian Raffele May 21, 2010 at 6:07 pm

I’m looking forward to reading your webinar advice. The webinars you organized for marketingprofs.com were always very professional and provided very relevant information.


Shelley Ryan May 21, 2010 at 8:26 pm

Thanks, Damian! I’ve been sitting in on lots of other webinars lately for ideas and inspiration, and I must say that it’s now clear to me that MarketingProfs really DOES deliver them better. Way better. I should probably blog about that, eh? ;)


Gayle Ryan December 6, 2010 at 9:50 am


I look forward to using your tips to improve our Employee Benefits presentations at Bowen, Miclette & Britt.


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