What about kinetic typography?

by Shelley Ryan on August 4, 2011 · 3 comments

That’s a fancy term for MOVING TEXT.

I’m on a nonstop quest to make webinars more engaging (“More cowbell!”), so I’m exploring stuff like animation and kinetic typography.  I came across this example.

Why share it here?  Because it’s cool — and it’s friggin’ hilarious!

Typography from Ronnie Bruce on Vimeo.
Typography Animation project for class.
Poem by Taylor Mali (www.TaylorMali.com)

{ 2 comments… read them below or add one }

Nic Mitchell September 10, 2011 at 9:13 pm

Yeah, ya know, I’m, like a fan of kinetic text too, ya know?

But as someone who has made these type of videos, I feel it hits a lot harder and delivers your message with more CONVICTION when the text lines up more accurately with the spoken syllables.

Just a minor point in my, ya know… opinion?

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Shelley Ryan September 12, 2011 at 4:50 pm

Agreed, Nic! Timing ANY audio with videos really well can make an enormous impact on how the viewer experiences the overall message.

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