OMG. I Can Quit PowerPoint?

August 4, 2010

Last week I heard about this cool presentation app: Prezi. The website says, “Create astonishing presentations live and on the web.”  The demo made it look easy-peasy to use. I played around a bit and then happily forked over $159 for the one-year Pro license.  This lets me create my own Prezis online or from […]

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Customizing My Business Cards the Noisy Way

August 3, 2010

Your browser cannot play this video. Learn how to fix this. I think that says enough, don’t you?

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How Do You Make Webinars Fit?

July 29, 2010

Today a new client asked me a great question. “How have you seen webinars fitting into a general marketing plan?” I poured myself a cocktail and carefully pondered my answer.  (Hey, it was late here! I’m allowed.)  Here’s what I said. You develop content that will attract the right audience. Make it relevant, informative, interesting, […]

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Live vs. Memorex?

July 8, 2010

A question just came up on the MarketingProfs Know-How Exchange, a free forum for getting marketing advice. “Anybody have data on whether live vs archived webinars do better? I know the argument goes that since you’re gonna do it live, why not record it and advertise it later, but my question relates to a decision […]

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How NOT to Drain the Energy Out of a Webinar

June 21, 2010

Starting a webinar off with a whimper sets the tone for the entire experience. How do you want your audience to feel right off the bat?

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“Webinar” doesn’t have to be a dirty word.

May 28, 2010

I’ve got a big fat list of free advice I’m going to publish here about how do do killer webinars. Y’all told me what you want to know, in order of importance…

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