Killer Webinars http://www.killerwebinars.com Draw a crowd. Make an impact. And NEVER be boring. Tue, 25 Oct 2011 20:32:34 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Don’t Touch that Dial: Webinar Must-Do’s for Content Marketing http://www.killerwebinars.com/2011/09/22/cmworld-webinar/ http://www.killerwebinars.com/2011/09/22/cmworld-webinar/#comments Thu, 22 Sep 2011 20:24:40 +0000 Shelley Ryan http://www.killerwebinars.com/?p=392

So there I was in Cleveland, ready to deliver a 15-minute Fireside Chat about webinars at the first Content Marketing World event. And we ran out of time.

I worked pretty danged hard on that presentation. Thus I decided to record it — all 13 minutes! — so you could watch it for yourself. (Refresh your browser if it doesn’t load immediately.) Enjoy!

Thanks to Michael Goodman for lending his voice, too.

]]> http://www.killerwebinars.com/2011/09/22/cmworld-webinar/feed/ 15 What about kinetic typography? http://www.killerwebinars.com/2011/08/04/kinetic-typography/ http://www.killerwebinars.com/2011/08/04/kinetic-typography/#comments Thu, 04 Aug 2011 23:02:16 +0000 Shelley Ryan http://www.killerwebinars.com/?p=383

That’s a fancy term for MOVING TEXT.

I’m on a nonstop quest to make webinars more engaging (“More cowbell!”), so I’m exploring stuff like animation and kinetic typography.  I came across this example.

Why share it here?  Because it’s cool — and it’s friggin’ hilarious!

Typography from Ronnie Bruce on Vimeo.
Typography Animation project for class.
Poem by Taylor Mali (www.TaylorMali.com)
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I love that I can watch amazing presentations on TED.com.   The speakers always inspire me… and spark a bit of consternation, too.  Could someone deliver a webinar as compellingly as a TED talk?

Take a look at the “stone tablet” that you will receive if you’re ever invited to step onto a TED stage.  I’ll bet you can apply these commandments to an online presentation as well.

The TED Commandments

These work for webinars, too! But they would be easier to read on a Kindle.

Just in case you’ve misplaced your stone-tablet-non-glare reading glasses, here are those commandments again:

1 Thou Shalt Not Simply Trot Out thy Usual Shtick.
2 Thou Shalt Dream a Great Dream, or Show Forth a Wondrous New Thing, Or Share Something Thou Hast Never Shared Before.
3 Thou Shalt Reveal thy Curiosity and Thy Passion.
4 Thou Shalt Tell a Story.
5 Thou Shalt Freely Comment on the Utterances of Other Speakers for the Sake of Blessed Connection and Exquisite Controversy.
6 Thou Shalt Not Flaunt thine Ego. Be Thou Vulnerable. Speak of thy Failure as well as thy Success.
7 Thou Shalt Not Sell from the Stage: Neither thy Company, thy Goods, thy Writings, nor thy Desperate need for Funding; Lest Thou be Cast Aside into Outer Darkness.
8 Thou Shalt Remember all the while: Laughter is Good.
9 Thou Shalt Not Read thy Speech.
10 Thou Shalt Not Steal the Time of Them that Follow Thee.

Anyone got a chisel?

Hang on a minute. I believe you CAN break the ninth commandment in a webinar,
if  — and ONLY if — you do two things:

  • Write your script exactly the way you talk so that you sound natural.
  • Don’t dump the text of your script into slide bullets. Capiche?

I’d love to know if you’d change anything etched on this list!

]]> http://www.killerwebinars.com/2011/05/17/honor-the-ted-commandments/feed/ 3 Webinars are only good for… what? http://www.killerwebinars.com/2011/02/23/webinar-topic/ http://www.killerwebinars.com/2011/02/23/webinar-topic/#comments Thu, 24 Feb 2011 00:15:50 +0000 Shelley Ryan http://www.killerwebinars.com/?p=352

In case you thought webinars were only about software or social media… here is a sample of the webinar topics I saw tweeted this afternoon:

  • Functional oncology
  • Spring construction forecast
  • EAB info for homeowners
  • Electrostatic control
  • Negotiating a deal through email
  • The virtualization blame game
  • Virtual assistant fee strategies
  • Digital teaching
  • Visual meetings
  • Homotoxicology, detoxification and the 6 cellular defense phases
  • Progressive food trends
  • Manifesting by sending love
  • The combined effects of the proposed advice regulation and 408(b)(2)
  • Church tax law
  • Digestive health
  • Process improvement project management
  • Top IT infrastructure priorities
  • Cracking the memory bandwidth challenge
  • Iowa rainfall
  • Acquired resistance to oral EGFR inhibitors
  • Overcoming compassion fatigue
  • Breakthrough products on wellness
  • How to trade the Euro currency
  • Financing fundamentals for auto & RV finance managers
  • How to run a conjoint analysis project
  • Cost of wind energy, project financing, and funding
  • How to see through the “muddiest concepts” of patent law
  • Successful chamber of commerce membership
  • Five regions in Mexico for aerospace and aeronautic
  • Data integrity

Most of these were offered for free.  (I wonder if any were decent?)

What’s the weirdest webinar topic YOU’VE seen out there?

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